5 Reasons Why Your Business Needs Public Relations
How can I build trust, loyalty, and advocacy for my business?
What outside resources can I use to build a positive image/reputation for my service/product/brand?
When do I reach out to a PR expert?
Why Public Relations and not advertising or marketing?
These are questions every business owner has asked at some time during the operation of a business. The simple, but not always recognized answer is Public Relations. While there are a myriad of quick-fix solutions that can be proposed, the answer that comes with effective, long-term results is Public Relations.
Most people have heard the term “Public Relations”, but not everyone knows how it works, what works, when it works, where it works, and why it works.
Tap into the 5 “Ws” of Public Relations below.
1. How it works
Public Relations works by building trust and credibility in a business, sharing pertinent information with a targeted audience using effective communication strategies, and managing a business’s reputation.
2. What works
Today’s consumer is seeking a stronger connection with the brand they buy from and value from their purchasing experience. Public Relations uses strategies to focus on each of these areas to obtain and sustain a business, but more importantly, build relationships.
3. When it is needed
PR is needed when:
starting a business
damage control
showcasing a product/service/brand
adding a spark to an existing business
adding a new product or service
An effective PR strategy takes time to develop. Time must be spent in analyzing a business, determining the target audience and their needs, and developing powerful communication channels. However, a PR expert can create and implement a strategy that can create a positive image and stable company success that endures the test of time.
4. Why it works
The operative word in Public Relations is “relations”. Building relations makes connections, establishes bonds, credibility, reliability, and strengthens community relations.
5. Where it works
Public Relations works for all - startups, legacy companies, brands, services, products, image awareness/enhancement. PR works for online and brick-and-mortar organizations.
PR is vital to the sustained success of every business, thus making it a requirement, not an option.