Brand Voices on Twitter - Too Much or Just Enough?

The next time you are scrolling through your Twitter feed, take a moment to specifically look at how some of your favorite brands are interacting on your timeline. Years ago, it was extremely rare for brands, especially bigger ones, to be so ingrained in everyday conversations and culture. Today, social media has made it almost impossible not to be in the mix if you want your brand to stay relevant. Some companies keep it very professional, only posting about their latest products or campaigns and possibly responding to customer service inquiries. Others, participate in casual conversations, engage in humorous banter with competitors, and join in on popular lives with celebrities and influencers. As an average consumer, how do you feel about brand voices on Twitter? 

Personally, I rather enjoy the brands who are more casual in the way they interact on social media. These companies make me feel like they are actually seeing and listening to the wants and needs of their customers. By giving personality to a brand as large and established as Wendy’s or Fenty Beauty, when I am scanning my options I am more likely to choose them because I have identified them as a fun and relatable brand who puts effort into getting to know their consumers and what we care about. Now, that is not to say I am a fan of unprofessionalism or brands responding to consumer concerns in a tone that is rude and overly casual. But, if you are a business owner I would definitely urge you to find ways to have fun with consumers on Twitter and other social media platforms. A little personality goes a long way and helps you stand out from the crowd.